2023 has been an incredible year for Cisco Security and I am thrilled at the opportunity ahead with our partners to carry this momentum into 2024. To end the year on a high note, it brings me great joy to share a recent recognition with our channel community.

In case you did not hear CRN has recognized Cisco Secure Firewall 4200 series as the Product of the Year in the Network Security category. Yes, you read that correctly—Cisco Secure Firewall 4200 series recognized as one of CRN’s Products of the Year! For any remaining skeptics out there in the channel, this award is a further proof point to our commitment of quality and innovation in Cisco Secure Firewalls.

“The Product of the Year awards honor leading IT products and services that represent the most cutting-edge technologies in the channel today. Recipients of this year’s Products of the Year Awards represent innovative offerings that meet the ever-changing needs of the IT channel and their customers.” – CRN

Launched in June 2023 at Cisco Live US and made generally available in September 2023, the Cisco Secure Firewall 4200 has made quite a splash in the market. The 4200 series raises the bar for throughput, performance, and flexibility at an advantageous price. Couple the capabilities of the 4200 series appliance with our latest 7.4 software, and your customers can deliver encrypted threat blocking without decryption, an evolution of Zero Trust Network Access (ZTNA) with complete threat inspection and policy for each individual application, and simplified branch routing. Plus, with our latest announcements made at Cisco Live APJC, customers can realize the added benefits of AI with our Cisco AI Assistant for Security. With the new capabilities of AI Assistant for Security, you will be able to offer a better solution for your customers enabling better efficacy, a better customer experience, and better economics.

You can leverage discount deal differential via Security Deal registration to maximize your profitability when selling Secure Firewall. Also, you can see added discounts when selling one of our new Security Suites (User Protection, Cloud Protection and Breach Protection) and including firewall in the deal to get added profitability while expanding your deal size.

Thank you to our valued partners for your continued support throughout 2023. The momentum we have created together is incredible and I am looking forward to what 2024 has in store.

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